Founder and designer Amanda Thomas started Luv AJ when she was 14 years old. Shortly thereafter, her after school hobby of jewelry-making turned into a business by her senior year of high school. An internship with a local designer inspired her to work on her own creations, and after a chance encounter with a buyer at Fred Segal, they picked up her entire collection for their stores. And from there, Luv Aj was created! 

Since Luv Aj launched 18 years ago, it has been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. Amanda believes jewelry tells a story and can instill a sense of confidence like no other accessory can. Quality and affordability are so important to the brand and she hopes you can see that when you see the jewels.